Jan 16, 2010

Yes, Virginia, there is a soap CSA

The best part of my job, far and away, is interacting with my customers. From inviting a passer-by to "Come on up and have to sniff" to greeting regular customers, helping people find the products they're looking for, even if they're not completely sure what they want, is what sustains me in my business. I have been extremely fortunate, you might even say privileged, to have developed such a loyal following here in the Richmond area as well as in Tidewater.

Today marks the official launch of the 2010 purchase period for Wild Heaven Farm's Soap CSA. What is a CSA, anyway? So glad you asked. That answer and more await you in our Frequently Asked Questions. Community-Supported is also known as "subscription farming." You buy a subscription from a local farmer just like you buy a subscription to Time or Newsweek, but instead of receiving a magazine each week, you receive a "share" of fresh, locally grown or raised fruit, vegetables, eggs, honey, and in our case, soap.

What's in it for you? How about free soap and skin care products? Every shareholder receives shopping credit beyond the price of their share, as much as a 15% bonus. The larger the share, the more free product you can pick up. Shareholders also get first dibs on our fantastic seasonal fragrances, all season like Cherry Blossom, Pina Colada, Harvest Moon and Santa's Pipe.

During last year's soft launch, CSA pick-ups were restricted to 17th St Farmers Market and Williamsburg Farmers Market. Even now, we're in talks with other local markets to provide more pick-up locations. The tentative plan is to be at 17th St every Thursday (or every other Thursday), Lakeside Farmers Market and Byrd House Market (alternating) every other week, and South of the James Market once or twice a month.

Signing up is easy. For those with an online shopping inclination, simply visit our website and purchase a share the same way you're buy a bar of soap. You'll receive an email with your CSA agreement to sign and mail back (or drop off if you'll be seeing us in person). If you'd prefer to pay by check, simply print out the agreement and mail it in. Fill out both section - the bottom is your receipt, which you'll get at your first pick-up. It's just that easy!

If you know someone who buys our products, but isn't into social networking, please pass this along.

2010 looks like its going to be a great year and we can't wait for spring to come so we can get back out to the farmers markets and craft shows and do what we do best. Don't forget, you can get the most up-to-date news by following us on Twitter or fan-ing our Facebook page.

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